Contractors know first hand that the best kind of marketing is a word-of-mouth endorsement from an existing customer. While some people still ask friends and family members for recommendations, most new clients look online to find a contractor. That means your online reviews are vital in convincing potential clients to put their faith in you. …
In the last couple of years, marketing has changed immensely. Home buyers and reno clients now turn to the internet before calling companies or asking for recommendations from friends and family. The one thing that has changed is that the average consumer is able to do an enormous amount of research before embarking on a …
Owning a small to medium construction company means wearing a number of hats. Not only are you managing a crew and a business, you also have to market your company to keep business coming in. Here are some tips on how to make marketing work for you. Neighborhood Marketing Before you start a new build, …
Every contractor has had a bad experience with a difficult customer. Knowing how to deal calmly and effectively with complaints and questions will help reduce conflict, ease communication and reduce the amount of time you spend on admin so you can get back on the jobsite. Communicate in Person While COVID-19 places limitations on personal …
The construction industry is seeing unprecedented change in a sector that is traditionally resistant to new ideas. One way the industry is changing is the use of offsite building and technology to improve productivity thanks to the construction labor shortage. Technology is also changing the way builders market themselves, especially since millennials and Gen Z …
You may be the most experienced, technical savvy construction professional in the business, but if you don’t have a good sales team, you just won’t be able to close deals in today’s competitive market. With profit margins the way they are and competition increasing, the ability to close sales becomes all the more crucial to the future of your business. Whether you are looking to improve your own selling techniques or employ sales reps that will help to grow your business, these tips may help.
One of the constant responsibilities of the construction industry manager is soliciting new business. Word of mouth can bring in a good amount of business, but you must augment your good reputation with marketing methods that work. Selecting marketing that will give you a good return on investment will help you to reduce your costs.
While home builders are interested in green features, they may be unsure of those that give them the most bang for their energy-saving buck. If you are selling homes with energy-saving features that buyers don’t understand, you are missing a valuable opportunity.
