Builder Insights / Blog

More Women Take Up Trades as a Career

A recent survey of high school students found that almost as many young women as men were considering a career in the trades. Working on their own home improvement projects had sparked an interest in remodeling and renovation, according to the study. There have been a number of contributing factors to an increase of women …

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New Home Trends on the Rise in 2021

You could say that 2020 had its ups and down. In March and April, builder confidence dipped to an all-time low of 30. But by November, it was back up to 90. “It was a great year, and 2021 looks even better,” NAHB chief economist Robert Dietz told Builder Online. “We expect the gains to …

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Why Good Reviews Matter

Contractors know first hand that the best kind of marketing is a word-of-mouth endorsement from an existing customer. While some people still ask friends and family members for recommendations, most new clients look online to find a contractor. That means your online reviews are vital in convincing potential clients to put their faith in you. …

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Help Alleviate Your Workers’ Risk of Heart Disease

Did you know one in four construction workers are at high risk of having a heart attack or stroke? With such active lifestyles, most construction professionals don’t realize the risks they face. Providing education can help to keep your workers healthy and making the right choices. With a physically demanding lifestyle, one in four workers …

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How Evolving Content Marketing Can Help Level Up Your Game

In the last couple of years, marketing has changed immensely. Home buyers and reno clients now turn to the internet before calling companies or asking for recommendations from friends and family. The one thing that has changed is that the average consumer is able to do an enormous amount of research before embarking on a …

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West Fraser Completes Acquisition of Norbord

VANCOUVER, BC and TORONTO, ON — February 1, 2021 — West Fraser Timber Co. Ltd. (“West Fraser”) (TSX and NYSE: WFG) and Norbord Inc. (“Norbord”) today jointly announce that they have completed the previously announced transaction (the “Transaction”) whereby West Fraser has acquired all of the issued and outstanding common shares of Norbord (the “Norbord …

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What Makes A Good Salesperson?

Whether you have a company that is big enough to have a sales department or small enough so you have to wear many hats, knowing why some people are successful at sales can help to improve your own techniques. Improving your sales means spending some time researching successful sales techniques and working on your process. …

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Design Trends for 2021

Home has never been more important than during the pandemic. Since we can’t leave the safety of our homes, many people are looking to renos for a change of scenery. Here are some perfectly practical trends for the coming year that will make staying home a real pleasure. Home Offices Having a dedicated home office …

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Tips for Recruiting New Talent Online

Replacing employees is a difficult and costly job, especially during a pandemic. Putting some time and effort into your recruitment process will help you find the right person for your company. The best way to do this during a pandemic is online. Start by creating a detailed job listing. One tip here is to focus …

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